

Google has now moved on to capturing and mapping all of Vail Resorts. As Vail, Beaver Creek, Breckenridge and Keystone are our stomping grounds here at SlopeViews, we are pleased to know they have chosen Vail Resorts as the launching pad for all the ski resorts in the United States. We wish them good luck and are excited to see the projects when they are finally done.
Some may think this is direct competition with SlopeViews, but we view it as a compliment and a way to validate our vision. People are becoming more and more used to the point and click still images of Street View and other mapping portals. What we have been seeing emerge now is the use of full 360° video by companies trying to fill niche markets, especially in Europe. While Google is doing a tremendous job, and with the future looking very bright for them, it does not make sense for them to map the world in full video. These ripe markets will be filled with more specialized and targeted businesses. So to sum this up, while Google is spearheading the new mapping era, expect to see additional “street level imagery”, especially in video from many different companies as the public gets more used to this concept and becomes increasingly demanding of new technologies.

With Google Slope View, you click on the arrows to move from one still image to another in your desired direction

The fading out of one still image into the next. The shots are taken in increments down the slope

The next image. As you can imagine, this is very different from full 360° video, but still offers a great user experience
"Resorts are always seeking that competitive edge to drive business and help prospective guests choose their destination. What better way than to show exactly what your resort offers and merge it with a booking system." says Sarah Allen of Powderhorn Resort.
OnSnow™ integrates 360° video with any trail map, village map, or building floorplan. In a double-paned window, users can see an interactive trail map in one pane, and synchronized 360° immersive video in the other. Ski runs, lifts, and select mountain features represent “video paths”. By clicking on any point of a “video path,” users are immediately taken to that location via 360° video. With a simple click and drag of a computer mouse, each user can control their point of view, and the entire resort experience is suddenly available for exploration. The experience is completely immersive, allowing the viewer to look around in any direction while the video is playing, or pause and zoom in on an area of interest.
Vail Resorts is one of the first to adopt interactive video for its resort websites. “The immersive technology allows us to provide our website visitors with the true experience of each mountain resort, before they actually arrive. As a result, skiers and riders can have a one-of-a-kind viewing experience each time and can truly preview an area that they’ve never seen. We employ a lot of video on our sites, and feel as if these videos allow us to go one step further in bringing the experience of the great outdoors to life.” says Charles Townsend of the Vail Resorts Interactive Marketing Team.
We are extremely excited to bring our full-motion interactive video maps to the travel industry. OnSnow™ can give resorts a competitive edge and drive purchase intent by helping prospective guests feel more comfortable in choosing their destination. A conventional 2D video can be more illustrative in its own right; however, with immersive video the user has full control over what is being displayed making it all feel more personalized, and people ultimately love that. We have seen the success of 360° street-level imagery from online mapping and travel portals and adding the element of motion capture to 360° imagery is the next step. The key advantages with OnSnow™ are immediately noticed. OnSnow™ is alive with 360° video, allowing viewers to take a run, ride the lifts, and experience many of the amenities offered without leaving the comfort of their home or office. This is a true virtual tour with complete interactivity.


Photos (C) Larry Logan



"’It's no small deal that the show has come here. This is great for Denver, SIA and the industry as a whole,’ explains James Hay of SlopeViews, a much-hyped exhibitor at this year’s show. ‘There is so much going on, it’s going to be an exciting year!’ SlopeViews is a production company on the vanguard of video technologies, pioneering a new and interactive 360 degree video viewing experience.”
We want to thank Alex for taking the time to speak with us at the 2010 SIA Snow Show. Check out the great slideshow of the SIA Fashion Show Alex put together for metromix.com here.
Click above to watch the CNN International feature on the making of the 360° video in Haiti




Photo (C) Jonathon Selkowitz

http://finance.yahoo.com/news/Immersive-Media-Expands-Its-iw-1455299736.html?x=0&.v=1
http://www.consumerelectronicsnet.com/articles/viewarticle.jsp?id=880095
http://www.pr-inside.com/immersive-media-expands-its-authorized-agent-r1540766.htm
http://www.marketwire.com/press-release/Immersive-Media-1063631.html


Keystone's Area 51 Terrain Park Vail's Famous Riva Ridge
Setting Up The Red Rocks Stage Mickey Avalon
Stephen and Julian Marley Snoop Dogg And Crew














